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money
Google is how to make money? This is a frequently mentioned. The short answer is the goal of the ad, but why, and how they operate? A small problem, Google is used to do what? Search. For example, if users enter search terms "mountain bike," he may want to look for mountain racing-related venues, or would like to buy a mountain bike. The results, Google will search criteria to find the nearest of the page.
When each user to click on your ad time, Google will send you a hope that was relevant to your mountain bike from the shop to buy things feedback, so that your information is valuable, at the same time, you are willing to Pay related costs, but the cost of geometry? Typically, a higher offer, you can get a more visible location, the higher frequency of ads. Of course, there will be other factors that affect the actual amount of ad clicks, but the auction is one of the main reasons.
In this purpose under the guidance, Google with snow-white, clean, clear of the home page and links to high-speed fast, 380,000,000 per month to attract customers, with annual sales of 90 billion dollars in stock gains for 145,000,000,000 U.S. dollars, Google earned on Key words from the above-mentioned purchase of search advertisers are. This is from a large number of "sponsored links", each of the terms of the results of the inquiry behind, many have done in Google's advertising business, in other words, every word is not cheap.
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